Things to help you grow your business

Clay Johnson:                    Hey guys, Clay Johnson with Castle & Cooke Mortgage, here with Cheryl Knowlton and Dynamite Productions. Guys, we love talking to you about these things, things that help us grow our business, be more successful in our business, also just some great ideas.

Clay Johnson:                    But one of the things we’ve been talking about last time was time blocking, and then you had mentioned… You kind of led into this, Cheryl, where you said, “And if it gets to where I can’t get enough done during that time, that means I’m not delegating enough.”

Cheryl Knowlton:             Yeah.

Clay Johnson:                    So tell us a little bit about your delegation, habits, systems, what you do, and what’s working for you right now.

Delegation is Key

Cheryl Knowlton:             So I came to a point, again, at my first National Speakers Association annual convention, which is called Influence… It was in Dallas, Texas in the summer of 2018, and there was a class on PowerPoints and just bringing it to life with fonts, and I mean just beautiful pictures and just making it sizzle and shine. If someone is paying you 10 to 20 to $30,000 for a keynote, your PowerPoint cannot suck.

Clay Johnson:                    That’s pretty on point.

Cheryl Knowlton:             Right. And so I thought how much time am I willing to invest in my own personal time to learn how to do this that well? I need to find someone who can do this so much better than I can, who already knows the platform and can make it sizzle and make me look fabulous.

Cheryl Knowlton:             So I reached out to my graphic designer who I had been using some at that point. Bottom line, I learned very quickly some people can do things that I want me done so much better than I can, and honestly, some of those things zap my reason for living anyway and they’re quicksand for me. It’s not my zone of genius. I need to delegate those things to people who are going to do it better, smarter, faster than I am.

I trust my team

Clay Johnson:                    So good. And when you get that realization we are okay, where is my time best spent, what is my money-making, career-building time, where is that spent at, and then saying I’m going to focus most of my time there and delegate the rest, the lesson for me was you know what? I trust my team because when I step away from things everything just continues to operate. That means you’ve got the right people in place for that also.

Cheryl Knowlton:             Right.

Clay Johnson:                    Well, we’ll talk to you a little bit more about that guys, but hopefully that’s helpful for you when we talk about delegation and making sure you’re not working outside your expertise.

Cheryl Knowlton:             Right.

Clay Johnson:                    So, anyway, thanks so much, Cheryl. We’ll talk to you guys next time.

Cheryl Knowlton:             Bye-bye.