Hi, Everybody! I’m so, so, excited to share with you my favorite book. I have given, as a book, more times than any other book in the entire world. It was my honor and privilege to be able to meet the author this last year at a national speaker’s association conference and tell her what her work has meant to me. That’s a story for another day.
Real estate professionals are often encouraged to take personality tests
Let me share with you this amazing book. It is called How the World See You. There’s a cute mirror on the front cover. So, often in real estate you’re encouraged to take personality tests. These personality test—well many of them are awesome. I just did the DISC profile myself for leaders, which is phenomenal. I’ll share that with you on another video.
But all these personality tests are scientifically geared for how we see the world. But we are really not very aware of what we’re actually putting out there. Basically, Sally Hogshead, the amazing author, of this phenomenal book, talks about how you can figure out who are you at your best. Basically, we are all born fascinating. Over the process of time, we learn, because things happen to us, that dim our light. We learn how to become boring. We have to unlearn boring and relearn how to be our fascinating unique, true self. The tools and skills that you bring to the real estate profession are totally different from mine. You need to be uniquely you.
This is the only book in the entire world that I would ever tell you never to buy used, because part of the unique value of this book is to learn what your personality arch-type is, along with your own fascination advantage. This comes with this little code at the back. If you buy it used this is going to be scratched off, like the one I have now.
It’s cheaper to buy the book than to buy the code on the back
To get a new one of those codes is like $30. If you buy the book brand new on amazon it’s like $16—worth every penny. I know. I’m a graduate of California public schools. But even I know that its cheaper to buy it new than have to buy the code. You can go back to it at any time.
I just want to share with you the ideas that she has shared on the back of this book.
Seven reasons to discover how the world sees you.
#7 The greatest value you can add is to become more of yourself.
#6 If you don’t know your own value, don’t expect anyone else to. I’m going to talk about that so much through the course of this video series. If you don’t know your own value, you cannot expect to sell it to a seller. Trust me.
#5 To become more successful don’t change who you are. Become more of who you are at your best.
#4 Every time you communicate you are either adding value or taking up space.
#3 Instead of focusing on certain things highlight your differences. Be the pistachio in a world full of vanilla.
#2 You don’t learn how to be fascinating—you unlearn boring.
#1 The world is not changed by people who sort of care.
Too many real estate professionals have no idea how to market themselves. They’ve got a company that has branding and they may market that. They may be on a team. They may know how to market that.
Do you know how to market yourself? This is the best crash course in learning how to market you by discovering who you are at your best. By doing it in a very inexpensive and very real and authentic way. This is what I love about it. I hope you read it. I’d love to hearwhat you learn about you.