Be Deeply Committed to Learning

Hi, everybody. Cheryl Knowlton, CEO of Dynamite Productions coming at you with your Dynamite tip of the day. Going off of what we talked about last time with competence comes a deep commitment to learning. I personally believe that education is the key to having absolutely everything you want in your real estate career.

A little secret for you, when I started in this industry 20 years ago and I had to get a real estate license in the state of California in order to avoid going to federal prison, which I decided early on was something that was very, very important to me. I moved to Utah and got an intentional real estate license in 2007. And there were so many things that I thought I should know this better because I already had a real estate license in the state of California, which I got in 1999. And I thought, for example, agency. I had two real estate licenses in two different states and I thought, “I don’t know what agency is.”

Yet it’s the number one reason that agents get sued. So I decided to do what I do and I wrote a course on it, and then I started teaching ABR, and years later, SRS, the accredited buyer representative specialist’s course and the seller representative specialist course. I really started to learn at a deep level what agency was.

Here’s the sad thing, getting my intentional real estate license, my on-purpose real estate license in ’07. Guess how long it took me before I actually represented a client in an agency relationship, and wrote up my first real estate purchase contract? I’m embarrassed to say it was a year. It was an entire year later until I actually entered into a contractual relationship representing a seller. Listed their house. I was so excited and petrified and absolutely scared to death.

I decided very early on that I needed the educational foundation in my career before I was going to be good enough at this that I wasn’t going to screw it up. This is such a high stakes industry where we represent people buying and selling real estate. For most people, it’s the most expensive purchase of their entire life. I don’t want to screw that up, and I know you don’t want to screw that up either.

Becoming deeply invested in our own self-education will make you a fortune. So please be committed to learning as much as you possibly can, not the minimum. The minimum’s for other people. You are going to be deeply committed to learning, and I challenge you to do that. I’d love to talk to you more about that. And until next time, we’ll see you then.