To be good you need to do it more than part time

Hi everybody. Cheryl Knowlton, CEO of Dynamite Productions, coming at you with your dynamite tip of the day.

We were connected and on the same page

Last week I was on the phone with the association executive for a state that has a lot of real estate professionals, and he happens to have a Ph.D. in education. We were talking about the dynamics of the real estate industry and what it takes to actually move the needle, to actually be a game-changer in this industry.

We both were so excited and having this amazing, very high energy conversation because we were just so connected and so on the same page. We came down to the total agreement that competence, competence, is something that is completely lacking in the real estate industry.

Too many people get into this industry with the intention of doing it part-time, which ultimately leads to a highly litigious hobby. Very, very dangerous, both for the agent and for the broker. They are not deeply committed to being very, very good at what they are going to do. They might watch so much HDTV, then it looks so, so easy, that they come into this industry with a totally false set of expectations about what it takes to be very highly skilled at this profession.

Getting from where you are to where you want to be

Competence and becoming competent. I think I’m actually going to do more on this subject because I’d like to go into this deeper and what it takes to get from where you are to where you want to be and where competence actually comes from, and building on that foundation of competence then comes confidence.

As I am resurrecting a keynote that I wrote, and it was actually my very first keynote that I ever wrote in 1994. It was called Sailing the Seven C’s of Success. Try saying that 10 times fast. Competence was one of them and confidence was another.

We’ll talk more about that as we go, but for now, just please be very, very deeply committed to being absolutely awesome at your job, and that starts with education and a commitment to being excellent, and we’ll see you next time.