The things you should not delegate

Hi everybody, Cheryl Knowlton coming at you with your dynamite tip of the day. Today it is this. You have to put in the work, and you cannot delegate the work. What is the work? It is perfecting your scripts, your dialogues, your listing presentation, your buyer presentation, your ability to negotiate, and your ability to price property properly. All of your skills that are part of your essential five-point skill set that I teach you as part of laying an essential foundation for a solid career in real estate.

No one else can learn your lines for you

Last month for our anniversary, I took my husband to New York City, and we had balcony tickets to go see Hamilton. Absolutely spectacular. I’m sure you’ve heard about it. Yeah, do not pass go. Do not collect $200. Find a city near you where it’s playing and go. To see it on Broadway was absolutely spectacular and I’m now a little bit obsessed with it, not gonna lie. I listen to the soundtrack for one to three hours every day. My Audible reading time has gone way down. But that’s okay. It reminds me of this point. Those actors and those actresses did not just show up on stage one day hoping that it was all gonna go well for a three-hour presentation where they didn’t really know where they were supposed to stand or where they were supposed to look or the choreography or the lyrics to the songs. They rehearsed and rehearsed and rehearsed and rehearsed until, like me, they can sing those songs in their sleep.

And I’m nowhere near ready to perform those, but listening to it one to three hours a day, I’m getting there. Who knows? Maybe someday. That’ll be my retirement job is to be on Broadway. That would be really fun. I’ll have to add that to my dream board possibly.

Learn those negotiation skills

Point being this. You have to do the work. You’ve got to show up and schedule a time for you to work on the essential skills in your business. Pricing property properly and making sure that you are solid in your negotiating skills, and always continually trying to improve those skills. And learning what it takes to cross the finish line for a real estate transaction and the 244 things that can go wrong in a real estate transaction. That’s mind-boggling, I know. We’ll talk a lot more about a lot of those things in other videos. You can access that document. I’ll make sure and attach it to this video.

So, friends, don’t forget, you’ve got to make sure and do the work. Show up, schedule the time, and be disciplined enough to handle that, and you will have a dynamite business.