Senior Real Estate Specialist certification

Hi, everybody. Cheryl Knowlton coming at you with a Dynamite course, the Senior Real Estate Specialist, or SRES, Designation Course.

Carve out a niche for yourself

Why would any real estate professional want to specifically carve out a niche for themselves in the area of working with seniors? I took this course personally in 2010 at a National Association of Realtors conference when I found myself at a crossroads in my own relationship with my dad.

I felt like things were changing with him a little bit, and honestly, I was a little bit afraid of the changes that were coming. I wasn’t ready for them to come.  I wanted to understand things that were happening with him, for him, to him. I wanted to know better than I did. He needed help to navigate the landscape of things that could and would come in the future. His inability to live independently and need to make a real estate change there, potentially losing his drivers license. I’m so, so grateful that I took that course from an amazing instructor when I did because it helped me personally.

As a real estate professional, being able to help seniors, our baby boomers are aging, and a lot of them don’t want to go into assisted living. They’re way too young. They’re way too healthy. But they’d like to downsize. Learning how to help a senior at every stage, from where they are today to helping them transition to their very last residence, is a very, very tender and wonderful thing for you to be able to do as a real estate professional.

Are you someone’s Realtor for life?

We talk about being your realtor for life. Are you? Are you someone’s realtor for life? Do you create and cultivate and build those kinds of relationships that you invest in? This is a phenomenal, phenomenal place to do it. Some of you are very, very well suited to work with seniors and would actually find tremendous joy in carving out this niche for yourself, and I strongly recommend that you take it.

It isn’t offered that many times throughout the year, so check my website, www.cherylknows.com, and click on courses and see when this course is being offered. It is a beautiful and wonderful course. I promise there will be a few tears, but we always come away learning many wonderful new and insightful things that help us and elevate our game as real estate professionals, and this course specifically as it relates to championing seniors. I hope to see you there.